On Friday, July 11, 2025, 7-Eleven is marking a outstanding milestone—its 98th birthday—celebrated nationwide as Nationwide Slurpee Day. For the reason that opening of its first retailer in Dallas, Texas, in 1927, the comfort retailer chain has turn into synonymous with the beloved frozen deal with generally known as the Slurpee, which debuted in 1966. This yr, the festivities promise to be cooler than ever, with free Slurpees and a number of different particular provides throughout hundreds of 7-Eleven, Speedway, and Stripes places all through the US.
For many years, 7-Eleven has honored its birthday by giving freely free small Slurpees, and 2025 is not any exception. Prospects can stroll into taking part shops on July 11 and revel in a free small Slurpee with none buy crucial, whereas provides final. However the celebration does not cease there—loyalty program members of 7Rewards and Speedy Rewards have an additional purpose to smile. By scanning their rewards app at checkout on Slurpee Day, they obtain a coupon for a second free small Slurpee, redeemable anytime between July 12 and July 31, 2025.
Including a playful twist to the festivities, choose 7-Eleven and Speedway places are providing “Tongue-toos,” non permanent, edible tongue tattoos activated by the Slurpee drink. These particular tattoos, formed like the enduring Slurpee “S,” reveal vibrant colours—blue, inexperienced, pink, or purple—when positioned on the tongue after sipping the frozen beverage. This enjoyable characteristic is offered completely to 7Rewards and Speedy Rewards members and may be present in main cities corresponding to Chicago, Dallas-Ft. Value, Denver, Las Vegas, Los Angeles, New York, Orlando, Philadelphia, San Diego, Tampa, Washington, D.C., and a number of other others. Speedway places providing Tongue-toos embrace cities like Albuquerque, Chicago, Cincinnati, Cleveland, Columbus, Detroit, and Minneapolis-St. Paul.
Past the free drinks and tattoos, 7-Eleven is rolling out further perks to reinforce the celebration. One spotlight is the return of the Mountain Dew Infinite Swirl Slurpee, a pineapple-berry mix that has captured followers’ style buds. For the primary time, this taste is offered not solely as a Slurpee but in addition in Huge Gulp and 20-ounce bottled varieties, providing extra methods for patrons to benefit from the tropical deal with.
For individuals who want to benefit from the comfort of supply, 7-Eleven is providing a reduction by its 7NOW Supply app. Prospects can save $7.11 on any buy of $20 or extra by utilizing the promo code 711DAY, a intelligent nod to the date of the celebration. Moreover, followers can browse and buy unique Birthday Assortment merchandise on-line, together with T-shirts and Slurpee costumes, by the 7Collection retailer, excellent for individuals who need to put on their love for the model.
Including to the joy, 7-Eleven is working a day by day sweepstakes by January 6, 2026, giving prospects the possibility to win $5,000 every day by way of the 7-Eleven and Speedway apps. This ongoing promotion extends the birthday cheer properly past July, maintaining prospects engaged and rewarded for his or her loyalty.
7-Eleven’s journey from a single ice home dock in Dallas to a worldwide comfort powerhouse is a narrative of innovation and adaptation. Initially based because the Southland Ice Firm in 1927, the chain was generally known as Tote’m Shops till 1946, when it adopted the title 7-Eleven to mirror its prolonged hours—from 7 a.m. to 11 p.m.—a novelty on the time. The Slurpee itself was licensed in 1965 from Omar Knedlik, who invented the frozen drink machine that impressed the Icee. 7-Eleven modified Knedlik’s machine and branded the frozen beverage because the Slurpee, a reputation coined by promoting govt Bob Stanford to imitate the slurping sound the drink makes.
Right now, 7-Eleven operates over 13,000 shops throughout the U.S. and Canada, with a presence in 19 international locations worldwide. Florida, California, Texas, Virginia, and New York rank as the highest states with essentially the most 7-Eleven shops, with Florida alone internet hosting over 1,000 places. The model’s guardian firm, Tokyo-based Seven & i Holdings, not too long ago reported a first-quarter revenue of JP¥65.1 billion ($445.19 million), largely pushed by its U.S. operations. Over the previous yr, Seven & i Holdings’ inventory has surged by greater than 24%, underscoring the corporate’s sturdy market place.
In Arizona, whereas the particular Slurpee-activated tongue tattoos aren’t out there, residents can nonetheless partake within the free small Slurpee giveaway and the second free Slurpee coupon by scanning their rewards apps. Collaborating 7-Eleven and Speedway shops are scattered all through central and jap Arizona, making it handy for locals to hitch the celebration.
As temperatures soar in lots of elements of the nation, Nationwide Slurpee Day arrives on the excellent second, providing a refreshing escape from the summer season warmth. Whether or not you are a fan of traditional flavors like Cherry and Blue Raspberry or desirous to strive the limited-time Mountain Dew Infinite Swirl, there is a Slurpee for everybody to take pleasure in.
Marissa Jarratt, 7-Eleven’s govt vp and chief advertising and marketing & sustainability officer, encapsulated the spirit of the day: “This Slurpee Day, we’re mixing issues up with new flavors, our celebratory swag and even a twist designed to mark tastebuds within the coolest approach potential. We love discovering new methods to amp up the Slurpee drink expertise and creating lasting moments for our prospects, on Slurpee Day and all yr spherical.”
With free drinks, enjoyable tattoos, thrilling giveaways, and unique merchandise, 7-Eleven’s 98th birthday celebration provides one thing particular for everybody. So, head to your nearest taking part retailer this July 11, seize a Slurpee, and be part of tens of millions of followers nationwide in toasting almost a century of comfort and funky refreshment.
